This just in:
More revelations from Bill Clinton’s book “My Life.” Remember what Clinton did to Monica Lewinski’s blue dress? Bill liked to call that process: Clintonizing.

Tiger, Phil Knight here, uh, could you please shut up?
Tiger Woods complained about the course conditions at the U.S. Open, And, after whining about playing golf for money on a beautiful course, Tiger then generated even more fan sympathy by bravely making the hard trek home in his private jet to boldly spend the night with his Swedish bikini model bride.

With the decline of Tiger Woods’ play and the rise of Phil Mickelson’s popularity, Nike had to officially proclaim that Tiger Mania has been downgraded to Tiger Just-plain-silliness.